Paid Ads

The fastest way to get in front of people who are ready to buy.

SEO builds your foundation. Paid ads make the numbers skyrocket. Together they put your business in front of the right people, in the right place, at the right moment.

Usually just 10 minutes. No pressure.

💡 New to digital marketing? SEO is usually the better starting point before adding paid ads. See why →

Why it matters

Most paid ad campaigns are leaving money on the table.

Unlike SEO, paid ads are immediate. The moment a campaign goes live, your business can appear at the top of search results and in front of targeted audiences on social. The challenge is that most campaigns are not set up to perform.

80%

of Google PPC campaigns do not deliver a positive return on investment due to poor setup.

20-30%

more clicks for the same budget when a mismanaged campaign is properly optimized.

20-30%

cost savings while maintaining the same number of clicks after campaign cleanup.

Already running ads? There is a good chance they could be doing more.

Most businesses running Google or social ad campaigns set them up once and leave them. Targeting drifts, bidding strategies go stale, and spend leaks into keywords and audiences that never convert.

We audit what you have, identify where the waste is, and rebuild or optimize from there. In most cases clients either get significantly more from the same budget or cut spend without losing results.

More leads

Typical result after optimizing a mismanaged campaign: 20-30% more clicks for the same monthly spend.

Less waste

Or reduce spend by 20-30% and maintain the same volume of qualified traffic.

WHAT WE MANAGE

Platforms and what comes with every engagement.

Platforms we run

Google Search Ads

Appear at the top of Google the moment someone searches for what you offer. The most intent-driven form of paid advertising, and often the highest ROI starting point.

Google Local Services Ads (LSA)

Pay-per-verified-lead ads that appear above regular search results. Google-verified and particularly effective for service businesses. You only pay when a real customer contacts you.

Meta Ads (Facebook and Instagram)

Audience-targeted campaigns based on demographics, interests, and behaviors. Well suited for awareness, lead generation, and reaching people who are not actively searching but fit your ideal customer profile.

What is included in every engagement

Campaign strategy and setup

We build campaigns the right way from the start, or clean up what you have. Tight targeting, logical structure, and proper conversion tracking in place before a dollar is spent.

Ad copy and basic creative guidance

We write your ad headlines and descriptions. For image-based ads, we work with what you have or provide direction on what to create. Full video or custom creative production is a separate add-on.

Bid and budget management

We monitor spend daily, adjust bids based on performance, and make sure your budget is going where it is most likely to convert.

Monthly reporting

A clear report showing what we spent, what it produced, and what we adjusted. No jargon, just the numbers that matter.

Pricing

Simple, transparent management fees.

Ad spend is separate and goes directly to the platform. You control the budget.

Google / Bing Search

Best for: capturing people actively searching for your service.

$250 one-time setup per platform

15% of monthly spend, minimum $250/mo

Meta (Facebook and Instagram)

Best for: audience-targeted campaigns, lead generation, retargeting.

$250 one-time setup per platform

15% of monthly spend, minimum $250/mo

Creative assets (images, video) are separate unless you add our video and custom content package.

Video or Custom Ad Creative

Best for: brands that want high-impact creative beyond standard ads.

$1,000/mo per platform

Includes management fee

Google LSA Management

Best for: service businesses wanting pay-per-verified-lead placement above regular search ads.

$200 one-time setup

$125/mo ongoing management

Review management and Google Business Profile optimization are separate services.

Running campaigns on multiple platforms? Ask about multi-platform pricing. Ad spend goes directly to Google or Meta, not through us.

Common questions

Things people ask us about Paid Ads.

How much should I spend on ads?

It depends on your market and your goals. We help you figure out a realistic budget based on what it actually costs to win clicks in your space, and what kind of return you can expect. Most small businesses see meaningful results starting at $500 to $1,500 per month in ad spend.

How quickly do paid ads start working?

Almost immediately. Within a few days of launch you will start seeing impressions and clicks. Optimization takes a few weeks as we gather data and refine targeting.

Do I need SEO if I am running paid ads?

They do different things. Paid ads give you immediate visibility that stops the moment you stop paying. SEO builds visibility that compounds over time and does not require ongoing spend per click. Most businesses benefit from both, with SEO as the foundation.

Can you take over an existing campaign?

Yes, and it is often where we find the most opportunity. Most campaigns we inherit have meaningful inefficiencies we can address quickly, usually resulting in more leads or lower cost within the first month.

Works best alongside

Paid ads amplify what is already working.

Website Design

A fast, conversion-focused site means more of your ad clicks turn into actual customers.

SEO

The technical foundation and authority signals that power both traditional search and AI answer inclusion.

Local SEO

A well-built site is the foundation. Local SEO adds the content coverage that gets it found by the right people in your market.

Already running ads, or ready to start?

Either way, a quick look at where you stand usually reveals a clear path to better results.

Or call us directly: 678-578-5181